The right fit
For directors who need the funding to move before the budget does.
Executive directors of 501(c)(3) organizations with a Google Ad Grant that went quiet, or one they have never claimed, and nobody on staff whose actual job is to run it.
two starting points
Free Money Flow
You're in one of two places.
01
The Grant That Went Quiet
Somebody set it up. It ran for a while. Then that person left, and the account went dark with them. Your organization is already approved, so this is the fast path. We get into the account, find out whether it is dormant or switched off, and bring it back into compliance.
Accounts that fall under a 5% click-through rate two months running get switched off. Most quiet grants were not taken away. They were left.
02
The Grant You Never Claimed
No account, no history, nobody to hand it to. If your organization qualifies, I walk you through validation and enrollment. Google sets that timeline, not us, so we build everything else while they review.
Up to $10,000 a month in Google search ads. Not a check, not a match, not a reimbursement. Ad space, granted monthly, that never touches your operating budget.
THE PROCESS
One month, and none of it spent waiting.
01
Kickoff
One 60-minute working session. We name the single biggest opportunity your grant should chase first, and scope the campaign around it. Start with one thing that works. Then widen it.
02
Build
Two ad groups, each with its own keywords, its own ads, and its own landing page built to receive them. That pairing is what Google's policy requires and it is also what makes a campaign work: the person who searched should land on the page about the thing they searched for. Plus the follow-up that runs after somebody converts, because a click that goes nowhere isn't a result.
All of it gets built while your Google approvals are in process, so the day the account clears, everything is already waiting.
03
Launch and Optimize
The campaign goes live and conversion tracking goes in. Then I watch what people actually search, what they click, and what they do when they land. Keywords that waste the grant come out. You get weekly progress against the numbers we agreed on in the kickoff, and me on chat or email, Monday through Friday, 10 to 4 ET.
04
Document
You get a written SOP for the account: who owns the access, the twenty-minute monthly check that keeps it compliant, and the tripwires that quietly kill grants. So the next time somebody leaves, the grant does not leave with them.
If your grant is already approved, ads run inside the first week. If we are applying, Google sets the date, and everything on our side is built and waiting when they say yes.
What changes after the first month
Your mission shows up where people are already looking.
Somebody in your county types the thing your organization exists to solve, and you are on the page. Not because you outranked anyone. Because the grant put you there.
That matters more this year than last. Nonprofits are watching organic search traffic fall while people search for them just as much as before. The grant backfills that hole with visitors who were already looking for what you do, and it does it without touching your budget.
What we measure:
- qualified visits
- conversion rate on the page
- cost per conversion in grant dollars
Not donation revenue. The grant is reach, not a fundraising engine, and I would rather tell you that now than at the end of the month.
what's in the month
The line, drawn out loud.
Grant work sprawls if you let it. So here is exactly what a month buys.
Included
A 60-minute kickoff to name the highest-priority opportunity and scope the campaign
Enrollment guidance and approval support, or reclaiming the account you already have
One priority campaign built to policy: two ad groups, keyword research, ad copy, geotargeting, and sitelinks
Two conversion-optimized landing pages, one per ad group. Or, if your own site already does that job, a chat widget on it that answers visitors' questions.
The communication touchpoints that run after somebody converts
Conversion tracking on one primary action
Monitoring and optimization across the rest of the month
Chat and email access, Monday through Friday, 10 to 4 ET
Weekly progress against the metrics we set in the kickoff
A written SOP so the account outlives whoever runs it
a bigger conversation
A second and third campaign across your other programs
Rebuilding a website that fails Google's website policy
The rest of the donor journey past that first follow-up
Ongoing month-to-month management of the account
None of that is a surprise invoice. It is the next conversation, and only if the first month says you need it.
THE NUMBERS
Investment and terms.
$1,275 one-time for the strategy and the build. About 60 minutes of your time to start.
After the month, keeping it running is optional: $97/month for the landing pages, or $57/month for an AI-powered chat widget on your own site.
The grant itself costs nothing. Google awards up to $10,000 a month in search advertising to eligible 501(c)(3) organizations, with no spend requirement. My fee is for claiming it, building what it points at, and handing it over documented.
One thing worth knowing before you say yes: the grant has a compliance floor that resets every month. Fall under a 5% click-through rate two months running and Google switches it off. The SOP is how your team holds that on its own. If you would rather it not sit on your desk at all, that is what Flow Partner is for.
Free Money Flow
$1,275
+ option to keep new tools running, from $57/mo
Booking the call doesn't commit you to anything. It's how we find out if Free Money Flow fits.
QUESTIONS
What directors ask first.
What is the Google Ad Grant?
A Google program that gives eligible nonprofits up to $10,000 a month in free search ads. When someone searches for what your organization does, your ad can show up at the top of the results, and Google covers the cost. Most directors I talk to have never heard of it.
Is it really free? What's the catch?
The ads are free. There is no spend requirement and no match. The catch is the rules. The account has to meet Google's standards every month, including a 5% click-through rate across the account and at least one tracked conversion, like a volunteer sign-up or a donation. Miss the click-through rate two months running and Google switches the grant off. The rules are why most grants go quiet, not the money.
Does my nonprofit qualify?
Most U.S. 501(c)(3) organizations in good standing do, as long as the website is secure, working, and clearly explains your mission and programs. Government entities, hospitals and healthcare organizations, and schools and universities are not eligible, though a separate foundation or fundraising arm connected to one often is. On the clarity call, I will tell you where you stand.
We had a grant and it stopped. What happened?
Usually one of four things. It went dormant because nobody was running it. Google switched it off for missing the click-through rate or conversion tracking rules. It was suspended over a policy issue. Or the only person with the login left the organization. Each one has a different fix, and two of them are not ad problems at all. The first thing I do is find out which one you have.
Can our team run it ourselves?
Yes, and plenty of organizations do. It takes someone who checks the account every month, knows the compliance rules, and has time to fix what slips. If that person is already on your team, you may not need me. If it would land on your desk, that is where Free Money Flow comes in: I build it to policy and hand your team a written SOP for the twenty-minute monthly check.
Will the grant raise money for us?
Probably not much directly, and I would rather say that now. Grant ads bring you people who are searching for what you do: volunteers, clients, attendees, and donors who are still getting to know you. It is reach, not a fundraising engine. We measure qualified visits, conversion rate, and cost per conversion, not donation revenue.
How fast do the ads start running?
If your grant is already approved, inside the first week. If we are applying, Google sets the timeline, not us. Everything on our side gets built while they review, so the ads can go live the day you are approved.
What happens after the month?
You keep the campaign, the account, and the SOP. The landing pages live on my platform: keep them there for $97 a month, move them to your own account at about the same cost, or let them come down. If we built a chat widget for your own site instead, that runs $57 a month with a monthly report from me.
What if our website is not ready?
Google reviews your website before it approves the grant, and a site that misses its policy can hold you up. Fixing a website is not a one-month job, so it is not part of Free Money Flow. If that is where you are, the Web Clarity Audit ($275) will tell you exactly what needs to change first. Why these nine: the first three meet the director who has never heard of the grant. The fourth meets the one whose grant went quiet. Five and six are the honest ones that most agency pages skip: you may not need me, and it will not raise much money directly. Seven through nine answer what the call would otherwise spend its fifteen minutes on. Every answer routes back to the call or the Audit, never to pressure.
Pick a time. Bring the grant nobody's touched.
Fifteen minutes. No pitch, no pressure. I will tell you whether your organization qualifies and whether this is the right first move, including when it isn't.
Join the list
I'll keep you updated on the latest article from my newsletter, The Strategic Clarity Brief, along with other updates, events, and promotions.
COMPANY
CONNECT
LEGAL
FOLLOW US
Copyright 2026. Shift Hustle to Flow. All Rights Reserved.