The diagnostic engagement

You know something's off. You just can't name it.

A focused diagnostic of your website and the marketing ecosystem around it.

Before you spend money on a redesign, a new platform, or another consultant, find out what's actually broken. The Web Clarity Audit gives you a clear-eyed read on your site and the systems around it, so the next investment is the right one.

Or compare all three engagements

THE RIGHT FIT

For Owners Who Suspect, But Can't Name What's Wrong.

You know your website isn't doing the work it should. You can feel it. The traffic comes in and nothing happens. The form fills are slow. The bookings don't match the effort. But you can't tell whether the problem is the site itself, the traffic, the messaging, or the ecosystem the site sits inside.

You don't want a full build yet. You want a clear-eyed read on what's actually happening, from someone who isn't trying to sell you a redesign before they've even looked at the data.

Strategy Before System

Strategy before system

Diagnosis Makes The Next Investment Count.

Most owners spend on the wrong fix. They redesign a site that didn't need redesigning. They replatform when the platform was fine. They buy automations to solve a traffic problem. The pattern is consistent: build first, diagnose later. The result is consistent too: the problem doesn't go away, and the budget is gone.

The audit is the inverse. We diagnose first, then we name the actual problem, then you decide what to do with that information. Sometimes the answer is a build. Sometimes it isn't. Either way, you know.

“Build first, diagnose later: the budget is gone. Diagnose first: the investment counts.”

THE DELIVERABLES

A Structured Read On Your Site and Ecosystem.

The Site Itself

A structured audit of your current website against how wellness prospects actually move through a buying decision. Where the messaging lands. Where it loses them. What the design is doing for or against the conversion path.

The Ecosystem Around It

A read on the marketing ecosystem the site sits inside. Email, texts, social, reviews, scheduling, and the connections (or lack of them) between those tools. Most site problems are actually ecosystem problems.

The Prioritized Plan

A clear list of what's working, what's not, and what to fix first. Not an endless list of recommendations that you don't understand. The few that move the needle, sequenced and tiered for what you can do and what should be handed off.

The Recommendation

A clear recommendation on whether a build is needed and what the scope should look like if it is. If a build isn't the right next step, I'll tell you what is.

THE PROCESS

A Focused Diagnostic, Not A Drawn-Out Engagement.

01

Intake

A brief intake form so I can see your site, your tools, and your goals before we meet. About fifteen minutes of your time.

02

Audit

I conduct the structured audit on my own time, working through your site and ecosystem against the diagnostic framework.

03

Findings Session

We meet to walk through the findings together. You ask questions, I answer them, and we leave the call with a shared understanding of what's actually going on.

04

Written Summary

A short written summary of the findings and tiered recommendations lands in your inbox after the call. Yours to keep, share with your team, or hand to whoever does the work next.

THE NUMBERS

Investment and Terms

$275

Your time commitment is about one hour total. Fifteen minutes of intake and prep, forty-five minutes of findings session. If you decide to move into Signature Flow within 30 days, your investment is applied towards that engagement.